BUILDING NEW OPPORTUNITIES IN CONFECTIONERIES
We are a well established family owned company leading the candy industry in Greece while we operate as manufacturer and marketer in many foreign markets. In recent years our new brand launches hallmarked the Greek confectionery market by introducing product, packaging and marketing innovation that filled market gaps and led company to new heights of success. Our new launches of ZERO candies 0% sugar and NO SUGAR chocolate bars captured leading positions in their respective categories and accelerated total category growth.
Subsequent roll-out launches of ZERO candies 0% sugar in South European and Mediterranean countries reinforced our international footprint.
After three years of gaining strong consumer acceptance in mature and developing markets, we are currently selectively pursuing the development of international partnerships for expanding the presence of ZERO candies 0% sugar in major European markets.